Yes, I am using Pinterest for UX moodboarding in 2024. (2024)

Yes, I am using Pinterest for UX moodboarding in 2024. (1)

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Yes, I am using Pinterest for UX moodboarding in 2024. (3)

Ah, Pinterest. Home of my childhood (and possibly adulthood) wedding planning and 2011 outfit inspiration. Pinterest was a haven for the quirky girls among us, and was the original online forum for the mood board. Pinterest still has a pretty large global user base, but user growth has dropped to 2%, and anecdotally, I’m not hearing many Designers hyping it up. Yet that, my friends, is exactly what I am here to do. I truly believe that Pinterest is still the ideal tool for creating a mood board, in this, the year of our Lord 2024.

In the last 10 years, as digital design has become ubiquitous, a slough of tools has been released to assist Designers and teams in the creative process. Milanote, Miro, FigJam, and the like, all aim to streamline the brainstorming process. And though these tools offer more visually compelling solutions for mood board creation (seeing as you can’t really format a Pinterest board), from a practicality perspective, you really can’t beat Pinterest.

Why Pinterest?

Pinterest is by no means a perfect application. There are many tweaks I’d make the the UI if I was given the chance. But Pinterest does do what it sets out to do incredibly well: it is a place to collect ideas and visuals into boards. The beauty of Pinterest as a mood boarding tool, is that it’s not merely visual. Almost every pin has a link attached, and though the creator of the pin gets to choose a cover image, it’s easy to access the entire site or resource by clicking into it.

Especially for UX designers, being able to see more than just an image is a huge asset. I might love an aspect of an application’s interaction design, but an image can only capture the visual elements of the UI. Having an easily accessible link means that any time I want to use that application as inspiration, I can actually interact with it. I can feel what it feels like to navigate through the site, try creating something with the tools, and tangibly bring myself back to what inspired me about the app in the first place.

One of the big pitfalls I’ve seen in interface design recently is the emphasis on a beautiful UI, without an equally beautiful interactive experience. No matter how pretty and sleek a site or app looks, if it is clunky and awkward to work with, users will suffer, and your company’s profits will suffer too. As a User Experience designer, my priority when moodboarding is not only to collect assets and inspiration that are nice to look at, but are also inspirational because of their UX.

The Save Extension

After reading all of that praise, you may be thinking: “that is great, but there are other tools that let you put links in your mood board.” And, you would be right. So what elevates Pinterest above Milanote (my second favorite mood board tool) and its companions? Most design tools stand alone, and you have to download a PC app to be able to access the full functionality. They work great by themselves, but they don’t necessarily play well with others, or if they do, you’ll have to pay for that more robust functionality.

Pinterest is native to the web, works on any browser, and is easily accessible and usable on PC, mobile, or tablet. And if you are in the 71% of people using Chrome, Firefox, or Edge, you can add the magical Pinterest Save Extension to your browser. This ol’ girl will let you select any image on any site as a pin easily, without leaving that webpage at all. It will even aggregate all the images from that page for you, so you can pick your favorite to be the cover image.

Yes, I am using Pinterest for UX moodboarding in 2024. (4)

If I liked the above graphic from the Salesforce website, for example, I could hover over it, and BAM, there’s the Pinterest save button, where I can save it to any of my boards without ever leaving Salesforce’s site. This is a small feature, yes, but over hours spent moodboarding, it saves a lot of time, saving of images, and copy/pasting. The save extension is a great example of a small feature that elevates the UX of Pinterest and makes it a mainstay for me over other mood inspiration collecting apps.

Wait, even for client presentations?

Okay, fair enough. You make an excellent point, a link to a Pinterest board is probably not what a client wants to see when you are presenting graphic design concepts or branding ideas. But clients are hardly the only stakeholders who interface with mood boards. Designers, Product Managers, and even Front-End Developers can utilize a mood board (especially an interactive one) in their process. For a me as a UX designer, making mood boards for internal use and personal inspiration, I haven’t found something I like more than Pinterest.

Make of all that what you will. Maybe you hate that it takes 3 whole clicks to delete a pin from a board (I certainly do). Maybe you think I am just making a controversial point, or that I was sponsored by Pinterest to drum up returning users (I promise, my love for Pinterest is entirely unsponsored). But I am going to keep using Pinterest to make UX mood boards until I find another tool that can so elegantly and quickly collect interactive design inspiration. So far, Pinterest is still on top.

Yes, I am using Pinterest for UX moodboarding in 2024. (2024)


Can I use Pinterest to create a mood board? ›

Or you can take a digital approach with the help of websites like Pinterest, MoodStream, or Canva. Compile images, fonts, and other elements for your mood board that you feel highlight the general concept, mood, or idea you're trying to convey.

What is a mood board examples? ›

In short, a mood board is a collection of content to translate an idea or thought visually. A mood board sets a specific tone for anything. Whether you're building a new product, a campaign, or a brand, a mood board can communicate ideas using shared design references.

What is digital mood board? ›

A mood board is generally a collage consisting of photos, illustrations and other graphics. It may contain some text, but it's mainly a way to make your ideas visual and express yourself through images. Mood boards can be large enough to cover a wall or small enough to fit your screen.

What is a moodboard in tech? ›

Mood boards are physical or digital collages that arrange images, materials, text, and other design elements into a format that's representative of the final design's style.

Which platform is best for creating mood boards? ›

Mural. Mural is more than just a digital mood board tool; it's a comprehensive visual collaboration software that simplifies workflows. With the help of Mural's images and notes features, you can discuss and effortlessly share your design ideas with your team.

What is the best app to make a mood board? ›

HomeBoard is the best tool to create mood boards, making it easy to design your home. HomeBoard is a useful tool for interior designers as it allows them to visually communicate the overall aesthetic and design direction for a specific project or space.

What is moodboard in UX? ›

A mood board is a collage of images, video frames, patterns, or text that convey a certain feeling at a glance. Mood boards are widely used in various applications of visual art including branding, graphics, fashion, cinema, industrial and interior design.

What are the 4 components of a mood board? ›

A mood board typically includes a combination of images, texts, photographs, and textures to explore and present an idea in a way that words alone cannot. However, these design elements are not standalone features on a board. Instead, these components combine to tell a cohesive story about a vision.

What are the disadvantages of a moodboard? ›

The disadvantages of the moodboard
  • Moodboards only show one angle. All of the images on a moodboard are static and only provide one point of view. ...
  • Moodboards can't mimic lighting. ...
  • Moodboards lack realism.

Why do designers use mood boards? ›

Web designers use mood boards as a way to collect inspiration for their projects. By gathering images, colors, and other design elements, they can get a better sense of what the end result should look like. Mood boards can also help designers communicate their vision to clients or collaborators.

How do I make a free design board? ›

  1. Figure out the interior design style you want the room to have. ...
  2. Gather your inspiration by creating a Pinterest board.
  3. Organize your images in a folder on your computer desktop.
  4. Save your links on Pinterest and/or a Google Spreadsheet.
  5. Make a copy of the Mood Board Template.
  6. Upload your photos to Canva.
Mar 29, 2023

What are Pinterest moodboards? ›

A mood board is a creative exercise to organize ideas into one place and focus on a theme. Collecting photos, quotes and videos on a single board provides a visual to your concept. It can also keep you motivated and help guide your project from start to finish.

How to make a good moodboard? ›

Collecting images is the most fundamental step in the mood board creation process. Select a mix of images, textures, and other visual elements that resonate with your concept and mood. Choose visuals that evoke the emotions and feelings you want to convey.

What is a mood board for set design? ›

Moodboards can help you visualize any aspect of your film. You might want to focus on how the lighting or color could look. Or they could be centred around the set designs or the costumes you want to use. You can create a moodboard for each of these separately or mix them all into one board.

Can you make boards in boards on Pinterest? ›

Merge two boards or sections together to keep more of your saved Pins in one place. You can merge any boards or sections that you own. Before you merge a board or section, remember: When you merge a board into another board, the followers of the merged board will not transfer to the new board.

Is there an app to create a mood board? ›

Canva is the world's easiest design tool — and the best part? It's free. Create a beautiful, and shareable mood board with Canva, in minutes. Mood boards are a great tool for creative brief(opens in a new tab or window) projects, as they help to set the visual direction of the project.

Is Pinterest good for your mental health? ›

However, in students assigned to the Pinterest condition, we found that just 10 minutes a day seeking out inspiration buffered against the rising burnout, stress and social disconnectedness we could see in their vagal tone data. This had consequences for emotional wellbeing, physical health and social connectedness.


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